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Google + Is Shutting Down. How Does It Impact Your SEO?

Google +? Have you forgotten about it, more? While many of you seem to have been disdaining Google+ over the past few years, it was there. But now, as the most recent news sanctions, we’ve found out that it will shut it down after user report was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.

All in all, the bulletin might affect lots of business owners. We’ve talked on our blog before, on several instances, about the implications of the social signals for your website. Now, it is time to see what has actually happened and what’s next.


All the fuss was powered by the news “re saying that” Google+ will be shut down after used data leak. Sources say over 500,000 customers are affected because Google had spilt private information to third-party app makes between 2015 and March 2018. Google did not tell about the security breach they had in March 2018 and that came backstabbing them.

The problem is even more serious if we recall the similar situation that happened earlier this year, when Facebook acknowledged that Cambridge Analytica, a British experiment organization that had acted work for the Trump campaign, had inadequately got access to the personal information of up to 87 million Facebook users.

How Google’s Officials Treat the News Will Slamming Down Google+ Affect Your Business ? What’s Next in Your Social Media Strategy

1. How Google’s Officials Discussed the News

The decision to stay quiet sucked the attention of the members of the cybersecurity community because the laws in California and Europe say a company must disclose a protection episode.

On the other hand, Google’s decision to stay quiet was made because it didn’t interfere with the company’s “Privacy& Data Protection Office” and it was not legal to report it. The beings mentioned in a blog post that nobody had gained access to user information.

We found no evidence that any make are known to this bug, or abusing the API, and we felt no proof that any Profile data was misappropriation.

Google logo Google

Applications made by other companies had access to Profile arenas that were shared with the subscribers, but not distinguished as public. Google’s officials said that 😛 TAGEND

This data is limited to static, optional Google+ Profile disciplines including list, email address, residence, gender issues and age. It does not include any other data you may have posted or connected to Google+ or any other service, like Google+ poles, contents, Google account data, phone numbers or G Suite content.

Google logo Google

So apps did not have access to phone numbers, senses, Google Plus posts or data from other Google accounts. And they didn’t find any evidence that outside makes obtained the breach and the issue was fixed in March.

The funny circumstance in this situation is the fact that Google’s top managers stopped affixing on Google+ up to 3 years ago, in 2015. Which is kind of strange, because a Wall Street Journal report testified Google uncovered user data around that date, as mentioned previously.

Larry Page, co-founder of Google, had his last upright on 21 August 2015, as you can see in the next screenshot. It seems like he gave up on Google+ a long time ago.

Larry Page Google plus

Since 30 June 2011, Larry had posted 147 ages on his Google plus detail. And that’s so little! If you take into consideration that until 2015( when his last post was constructed) he had 147 uprights, we are capable of make a large supposition and say it’s like he announced 3 times per month.

Let’s take a look at the second co-founder, Sergey Brin’s Google+ sheet. His last-place upright isn’t so long ago- on 9 September 2017. From all Google management, he’s the one that used Google+ for a longer time. His last pole was a photo within the Ragged Islands in the Bahamas, made just a few hours before it digested the brunt of Hurricane Irma.

Sergey Brin Google plus

A few years ago, Sergey Brin said that he is not a very social person and hadn’t wasted much age on Facebook and Twitter, Google+ ’s rivalry. We discovered that most recently he lost his Twitter account (@ sergeybrinn- is a suspended account ). There are some voices that say he had a secret personal Facebook page, but we couldn’t find it. “Theres lots” of phony notes instead.

Although he expressly said he’s not more of a social person, he is the one that used Google plus the most from all Google’s officials.

Sundar Pichai, the CEO of Google, last-place positioned on 9 March 2016 about Google’s Deep Mind challenge. He was the second largest one who gave up on Google +, after Parry Page.

Sundar Pichai Google plus

And while his Google plus account was left in wrecking, his Twitter profile is flourishing. He has 3.69 M followers on Google+ and merely 2.02 M on Twitter. Almost~ 260 posts and over 1k on Twitter.

Sundar Pichai Twitter

Former Executive Chairman of Google, Eric Schmidt, cease posting on 17 February 2017, long after he left Google in 2015.

Eric Schmidt Google +

On the other hand, on Twitter the last post was on 3 October 2018. Even if he is posting less frequently, he’s more active on Twitter than Google +.

It’s sad to see that even Google’s management left the social network to have a free fall. The large stupor is the fact that none of Google’s six independent members of the security council have ever posted publicly on Google +, according to Mashable.



It manufactures you amaze when you accompany these results because Google+ has a high influence on a business. And the facts of the case that it wasn’t refurbished explains why it got to this object. Sadly, the data infringe was naturally in this case … So, the question that we have is “How could the decision to shut down Google+ influence your business and does it alter your SEO? ”

2. Will Shutting Down Google+ Affect Your Business?

Probably you’re thinking 😛 TAGEND

If Google’s top congresswomen don’t use Google +, then why did we?

The answer is simple: because of the influence social signals might have.

We’ve registered you multiple times that social signals are very important to drive an improved awareness and create authority for a website to move it in SERP. In 2016, we investigated 23 million shares to see their impact on standings. We discovered that the average Google+ shares for the 1st rank is significantly higher, so they( might) have importance for propagandizing pages to higher positions in Google.


Moreover, higher rankings are correlated with Facebook, Google +, LinkedIn& Pinterest high shares absolutely. Now that your losing one link to the bond, it might affect your website. But if everything websites lose the same series, wouldn’t that induce loss an equal component for all? Well, that depends. We realized that micro-content that ranks 1st is correlated with high G+ shares.

Google launched plus one button for websites in 2011. Spokespeople were saying that it exercised them as grading signals used for pursuit tone and rankings. But Google rejected the allegation and said they had never squandered Google+ or plus ones as a ranking signal.

Google+ started as a promise projection, but it had a gradual demise, with good-for-nothing provocative to offering. It was a term when Google tried to start beings use it and drive dialogues on the social network, by spotlighting Google+ content in search results and in Google News, showing you the discussions on Google +. But in the end, it was all for nothing and even manufactured useds make fun of it in the SEO community.

After a few attempts to refresh the social network, Google stopped propagandizing it to users and gradually lost interest in it.

The explanation comes in Google’s blog post where they built the proclamation of closing the social network, they declared it didn’t receive the popularity despite all the efforts.

Our engineering squads have positioned a good deal of exertion and dedication into building Google+ over its first year, it has not achieved wide-ranging shopper or developer support, and has identified limited user interaction with apps.

Google logo Google

Up to this point, we can say that if Google’s algorithms are informed properly so they don’t give G+ signals affect positions, then any website should be affected. That would be the desired situation. And as I mentioned before, Google+ accountings will disappear for all websites so it would be an equal loss. Gaping at this with a crucial attention, we can say that there might be some the circumstances in which some websites could encounter a modest affect. For lesson, for websites that used mainly G+ to stimulate their business.

3. What’s Next in Your Social Media Strategy

What is Google has the intention to do in the near future now that it “ve lost” Google +? Should we expect to see brand-new Google commodities or something similar to this one? What we know is what Google stated.

All customers have era until August 2019 to save their data. So take whatever you need before time when it will be closed indefinitely. During this time, Google said it will volunteer additional information to users to help them download that data or migrate it.

Google might establish new concoctions or boasts, but only for businesses because as they said, the main focus now is to provide endeavor facilities.

We’ve decided to focus on our endeavor efforts and will be propelling brand-new pieces purpose-built for businesses. We will share more information in the coming daylights.

Google logo Google

We’ll time have to wait to see what will happen, but one thing is clear: Google says that businesses shouldn’t suffer from this decision as they will come up with a solution.

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