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23 Foolish Link Building Mistakes You Must Avoid At All Costs (#19 is Plain Stupid)

You won’t like to hear this but internet purveyors and politicians are quite similar.

Both pretend to care for their target audience, network with influential foyers, follow the popular opinion and make every effort to stay in the news.


Because both require votes.

Politicians need them to get to the top authority positions

Internet marketers requirement referendums( backlinks) to their sites to overcome the top spots in Google Search.

For both, the formula is simple – create lock content+ get more elects( backlinks)= the top spot

The comparison resonates strange but it’s pretty well-documented.

For example, research studies by SEMRush pictures a direct relationship between the increasing numbers of pertaining provinces and the search standing of a URL

more backlinks higher rankings

Source: Ranking Influences 2.0

But there’s one key discrepancies between the two

As a legislator, you are able to rig the elections, make it to the top government positions and never get caught( even when everyone knows what you did)

You can’t do that as an internet marketer.

Because in the SEO life , not all votes( backlinks) are equal.

A few high power backlinks are much better than dozens of disreputable links.

In fact, if you get too many of the bad ones, your standings will take a nosedive.

You can’t procreate forge, spam, inexpensive or irrelevant backlinks( or hire Russian tie-in developers) and stay on top of Google SERPs for long.

Sooner or afterwards, you’ll get caught and penalized by Google so hard that you’ll never get up again.

Don’t want to waste your time, coin, and exertion on hopeless link building skills that’ll do more damage than good to your site’s standings?

Then maintain reading.

Because in this post I’m going to share some of the dumbest, but astonishingly common, link construct mistakes that niche marketers, firebrands, and SEOs make all the time.

What You’ll Learn In This Post

The reasons why people link to other locates Why hiring guest bloggers for link construct is a bad notion Once small-minded mistake that’s spoiling your hard-earned backlinks Why you should stay away from bad firm( even on the internet)

Why Do People Link To Other Content?

It’s a fundamental question.

But have you ever thought about it severely?

Because knowing the answer could help you get more backlinks( which is what you require, right ?)

Dejan Marketing cross-examine more than 2000 webmasters, bloggers, and website owners to find the most frequent reasons why they link to other sites.

Here’s what they found

Why SEO people use outgoing links to other sites

In short-lived, people link to a piece of content, outside their website, when they look significance in it.

They link to content that constructs their content seem more complete.

They link to content that obligates them gape more credible and trustworthy

They link to material that supplements weight to their arguments.

It all about them , not you

Keep this in mind when you’re trying to build links to your site.

Is your content fulfilling any of those requirements?

If not, you’d always struggle to get natural backlinks.

And remember!

There’s only one core reason behind ALL relate improving mistakes – connects that look artificial( not earned naturally)

When Google speculates a attach is not payed willingly, it penalise both the linked and the linking site.

Here’s what Matt Cutts, Google’s former Head of Webspam, to say something about join building a long time ago.

Source: Search Engine Watch

Any associations that you construct to your website need to be natural or at least ogle natural

Because if they don’t, you’ll be used in any problems with Google’s algorithms.

Got it?

Good, let’s going forward and have a look at the common association construct mistakes you should avoid.

1. Trying To Improve Links To Thin and Worthless Content

Do “youve been” think you can get backlinks from FastCompany, Entrepreneur, BusinessInsider( or any other top website in your niche) to a impractical 300 -word article that has nothing but your own”expert” sentiment?

Forget it!

To get connections you need to create link-worthy content.

It’s not an option.

It’s only the first step to getting links.

Without useful, high quality, actionable, and problem-solving material nobody would ascertain any evaluate in your material to link to it( remember the top join rationalizations I mentioned earlier ?)

So stop seeking parties to link to your site’s homepage, product pages or other content that has no appraise for them.

What exactly is link-worthy material?

Content that’s so good, so useful, so engaging, and so plausible that parties feel compelled to link to it.

Research been demonstrated that link-worthy material has the following characteristics

It Comprises the Topic in Detail

Detailed, in-depth, and step by step material that reports a topic in full item always comes more backlinks than thin and inadequately researched articles.

HubSpot examined the performance of all the blog uprights they’ve ever published and found that the posts with 2500+ texts had the most significant number of backlinks

content length backlinks

Source: HubSpot

A separate joint study by Moz and BuzzSumo examined more than 1 million essays and found that content longer than 10,000 words had, on average, 11.07 relates as compared against 3.47 ties on average for content shorter than 1000 words.

Source: MOZ

One thing is clear, if you miss tie-ups, organizing short and thin content is a waste of time and resources.

It’s Visual

Human beings are visual learners.

We is not merely understand portraits a lot faster than textbook( 60, 000 experiences faster to be exact) but likewise retain visual intelligence much longer.

people remember images longer

Source: Ethos3

But a study by Moz been demonstrated that visual content get more backlinks as well.

Source: Moz

The study been demonstrated that blog positions and articles that include personas and videos get significantly more backlinks than plain text content.

It Is Backed By Data and Research

If you miss links to your content, make sure it has fortunes and lots of data in it.

A study by SEO Powersuite confirms this fact

The study canvassed virtually 700 top purveyors and SEO agencies and found that 70% of them involved data and research as best available content kind to get backlinks.

It Repeats Experts and Influencers

In my personal experience, computing 1 or 2 original mentions from manufacture experts( or creating a tedious summary berth) is great for connect building.


Because, just like data, expert mentions form your content regard most credible and trustworthy.

It Shares Examples and Case Studies

Last, but not the least, try to include precedents, subject considers and success fibs in your content.

Examples not only help books understand your content better but are also great for getting links.

So there you have it.

To get ties-in you need to create tone content.

Reaching out to reliable websites and blogs for is linked to thin and useless content will simply squander your time and energy.

Unfortunately, most attach builders fail to understand this obvious fact.

2. Writing Poor Quality Guest Posts Merely To Get Backlinks

I get a LOT of emails from firebrands, bloggers and tie-up makes who want to hire me to write guest poles for them.

How countless do I actually work with?

Less than 1 %.

Because the vast majority make guest entering is some cheap route to get backlinks from best available websites in their niche.

Here are some of their common beliefs

They can hire a inexpensive columnist to write 1 great announce for them They lets you create several spun versions of the same “great post” for multiple sites. They can use the same spun content to connect back to their site’s fund sheets Any site owner would love to accept their guest announce because it’s free

Change this mindset NOW!

Guest blogging is a lawful and efficient action to get links.

But it simply manipulates when you actually forget relate structure and places great importance on creating an awesome section of content that a top blog would gladly accept

I’ve written more than 500 guest posts in the last 4-5 years so trust me on this.

Most of the top blogs in any niche are now leery of guest uprights because it has become a spammy connect improving technique.

Matt Cutts even announced out guest bloggers and strongly advocated not to use it only for improving links.

Source: MattCutts

Matt later clarified that he was referring to low-quality guest blogging that’s done with the sole aim of constructing ties-in. Guest affixes that share genuinely high-quality material are still useful.

Source: MattCutts

So guest blogging for association build still works

But since blog editors are much more careful in consenting guest poles these days, the only mode to get published on a reputable blog is by creating super aspect content.

Doing so would not only got to get backlinks but also strengthen your symbol likenes and leave an impression on a broader audience.

3. Limiting Your Guest Blogging Efforts to the Top-Tier Sites

If I had it my path I’d ever get backlinks from CNN, Harvard Business Review, or The White House

But that’s not happening, of course.

Limiting your guest blogging expedition to only the top blogs in your niche is never a good plan simply because these blogs have very high editorial such standards and receive millions of client blogging overtures every day.

Even the posts that are accepted for publishing take months to go live.

Here’s my email exchange with the writer of a leading commerce booklet( DA85 +) to give you an idea

Notice that the editor admitted my guest announce on 18 th Oct 2014 and gave me an estimated publishing day of the two months( which is already a great deal)

But do you know how long it made the upright to actually is living?

You predicted that right.

It made almost 5 months for the upright to go live.

The editor gave me Feb 16 as the final publishing year but the affix actually started live in the first week of March because the site’s editorial team stopped propagandizing my clause down for their in-house content.

It was a strong relate for my sketch and brand image.

But 5 months is a lot of time.

A couple of other areas procreated me wait even longer.

I’m sure you don’t want to wait for years to get one backlink.

So the best strategy is to desegregate acts up.

Focus your efforts on any blogs that are more popular than yours.

Domain Authority( a expression coined by Moz) and Domain Rating( issued by Ahrefs) are not best available benchmarks of a site’s vogue but they do give you new ideas of its strength.

A high-pitched DA/ DR composition gives you a measure of a site’s popularity.

In my experience, blogs between with DR 30 -7 0 give you best available ROI( reputable associations, shorter publicizing queues, easier to get accepted)

A study by Ahrefs likewise procured a same pattern

ahrefs guest blogging dr da

Source: Ahrefs

Define a minimum targeting benchmark for your guest blogging safarus( eg. blogs with DA/ DR score higher than your site) and then grab any openings that you get.

This way, your join profile will too show most natural and well-distributed.

4. Hiring the Same Guest Blogger To Build All Your Ties

Brands( and purveyors) hire guest bloggers to get high government links.

It’s an open confidential.

But in doing so, many of them dedicate a lethal mistake.

They hire the same guest blogger to build all( or most) of their links.

This is a recipe for disaster.

Because it clearly shows Google that there’s one person who’s going around all over the web, writing material on different areas, and relation to the same place again and again.

These are clear footprints that strongly reveal it’s a paying join improving campaign.

And formerly Google finds out that you’re paid under ties-in, you’re in bother.

Why Is This a Risky Approach?

Because Google comes down hard on paid links.

But that’s not the only reason.

It’s a bad feeling because it’s like putting all your eggs in one basket. You never know if a patron blogger has been involved in spammy associate construct traditions in the past. The same blogger might be working with other symbols/ sites that are involved in spammy/ proscribed link improving procedures or Black-Hat SEO.

The Right Way To Hire Guest Bloggers

Guest blogging is not a mass scale link constructing technique.

But even then, whenever you hire guest bloggers keep the following situations in mind

Hire multiple guest bloggers to construct connects for you.

Shortlist your target areas and approach the writers who’re already writing for them. For precedent, if “youre trying to” get a connection on Entrepreneur, look for a columnist who’s previously embracing a topic related to your niche on Entrepreneur.

Source: Entrepreneur

Make a index of all the potential promises who can work for you.

Make sure they’ve clean-living sketches on other reputable websites as well. You can do that using the following examine queries.

“author[ writer’s figure] “

“written by[ writer’s honour]

Contact all the shortlisted writers/ contributors working the contact info in their bylines or their social media charts and ask them if they’d is ready to piece your connection for a fee( the link has to point to a link-worthy reserve ).

Do this for all the sites you want to target.

This would help you change your join roots and help you avoid any devastation even if one of your guest bloggers is involved in any dubious SEO techniques.

5. Wasting Hard-Earned Backlinks Becuase of Poor Internal Linking

It’s difficult to get backlinks from a top-tier site

But when you get one, it’s imperative to make the most of it.

Unfortunately, most areas don’t.

Because of their inadequate and incoherent internal tie-up structure.

How does internal joining relate to backlinks?

Let me explain.

A backlink is a vote of confidence from one web page to another.

If an sovereignty locate like MOZ, HubSpot, or BusinessInsider( or any other leading locate in your niche) links to a page on your blog, Google considers it a massive poll of confidence for that special page.

As a result of this backlink, the credibility of that special page of your locate increases.

Any internal associations from this sheet will help displace that authority to the other pages on your site.

This is how the benefit of a backlink is distributed to all the related sheets of your site.

This illustration shows the flow of attach arbiter with internal links.

internal linking backlinks transfer authority

Source: Moz

The homepage of most websites is linked to the other internal pages.

So there’s no problem for the link the authorities concerned overflow across the site.

But what if a blog berth or a sheet in the lower hierarchy of your area gets a high arbiter backlink( which is usually the lawsuit )?

Do you have the internal tie-up structure to change that authority to the other relevant sheets of your area?

If you principally rely on high-quality blog positions and commodities to get backlinks( which you are able to) a good internal tie-up structure would principally restriction the impact of any backlinks that you get to the linked page only.

Therefore, to make the most of your backlinks, make sure you have internal links pointing from your blog posts to all the other related sheets of your site.

Here’s an internal connect simulate you are able follow.

In this pose, every blog pole is linked to the other sheets and essays of the area on the same topic.

This not only movements associate authority to the other pages on your website but too helps in building topical relevance( which is a key SEO requirement now ).

6. Connecting With Other Purveyors Exclusively When You Involve Them

“Your network is your net worth”

It’s a famous business quote and it amply applies to online marketing.

When you have good relationships with the other bloggers and purveyors in your niche, getting backlinks grows much easier.

But liaisons aren’t constructed overnight.

You can’t trying to reach parties only when you need backlinks or any other favors.

Relationship building involves composure, coherence and the willingness to offer price to others for free.

Very few purveyors are prepared to do that.

According to George Levinger, a leading psychologist, human relationships generally run through five stages.

You first make an impression and give the other person a reason to connect with you.

With time, you construct trust by was compatible in your actions.

online networking outreach influencer relationship stages

Source: HumorThatWorks

Online ties-in are no different.

To build mutually beneficial online liaisons you need to play the long tournament and start connecting with the relevant parties much before you actually need them.

Identify the marketers and bloggers you want to build relationships with.

Connect with them on social media and subscribe to their blogs.

Share their content and respond to their social media posts.

In case you didn’t know, Matt is among the top SEO bloggers with a large following

Praise their work and give them honest feedback( because everyone likes to be praised)

Ask the issues and reveal genuine interest in the things they care about.

Mention them in your content or link to their poles.

Consistently doing so will help you construct rapport with your target influencers.

It will likewise trigger reciprocity, a psychological principle which states that humans feel obliged to return favors.

reciprocity backlinks seo

Source: Gorovr

Once you have done the hard work , now’s the time to ping them about a related part of content on your locate that they’d find useful.

Just let them know about it without frankly asking for a backlink or a share( don’t leave without speaking the next detail delight !)

7. Expending the Same Outreach Email Everyone Else Uses

Look, I know you’re lazy.

Most parties are these days( including me)

But please for God’s sake don’t embarrass yourself by have the same email outreach template every other blogger and connect builder in the world is using.

Just look at this email( I’ll tell you what’s erroneous with it in a moment)

Here’s why this email is SO useless

A favourite blogger shared this EXACT email template on his blog a few years ago. So millions of people must’ve reproduced it. I’ve have received this EXACT email from a dozen other beings in the last 1 year. I “ve never” produced a patron post on my own personal blog( realise part count 2 in the image) and I’m not go looking for more.

So please understand this.

When a popular blogger shares an email outreach template publicly, you don’t be required to imitation it word for word.

Because there are thousands of others who’d be using it.

It completely divests you of any credibility.

And it won’t are contributing to get any links.

8. Automatically Generating Thousands of Links To Your Site

Do I genuinely need to say anything more?

There are tools and scripts out there that can create hundreds or even thousands of backlinks for you in a matter of hours.

The only problem?

Most of them are spam and low-quality connects that’ll get you penalized faster than you can blink

So keep your distance.

9. Not Squandering the “No-Follow” Tag For Sponsored Links

Ideally, you’d want to get contextual “do-follow” backlinks from the top blogs in your niche abusing guest posts.

But many blog journalists are not taking risks anymore.

The moment they realise brand mentions or links to a particular tool or platform, they either reject the content for is just too promotional or be stated that you pay for it and produce the announce in their “Sponsored Posts” section.

Source: JeffBullas

There’s nothing wrong with publishing patronized posts.

As long as you meet your ties-in “no-follow”.

Google has a strict programme on sponsored ties and requires all paid links to use the “no-follow” call.

If by any chance your sponsored relation doesn’t use the no-follow label, both you and the publisher will get into trouble.

10. Not Continuing a Natural Mix of Do-Follow and No-Follow Backlinks

No-follow connects don’t pass any sheet authority.

But they’re still useful for a couple of reasons.

They still send you referral transaction and improve brand awareness like regular do-follow relates. They obligate your link profile glance most natural

Remember what Matt Cutts to say something about restraining your relations natural?

Is it natural for a site to have do-follow links exclusively?

Or have all of its joins coming only from forums or blog berths or any other singular root?

Not at all.

A natural tie sketch has a good assortment of do-follow and no-follow attaches coming from a variety of different sources like articles, blog statements, images, social media, gatherings, source registers, press releases etc.

This happens when your content is great and your publicity programme is even better.

Other places link to you naturally and you end up with a natural appearing relation profile.

But even if you’re counterfeiting a natural sketch, don’t overdo any one kind of connects otherwise you’ll get into trouble.

11. Link Spamming on Forums and Blog Comments

I just mentioned the links from meetings and blog criticisms in the previous point.

They’re fine as long as you get them naturally or use them sparingly and only when it becomes sense.

But if you’re into automatic commentary spamming or hiring cheap Fiverr gigs( like the one below) to get you the thousands of gathering connects, you’re money to get penalized.

Don’t get me wrong.

There’s nothing bad with leaving insightful, detailed, and genuinely beneficial remarks on blog or forums that are relevant to the discussion and add value. In information, they’re great for networking and building label awareness.

Here’s an example of a useful comment.

This one, however, is not such a great comment

Ever verified a real human called “iMediaDesign”?

Me neither.

Such remarks are not just a waste of time, they’ll likewise get you penalized pretty quickly if you do this on a mass scale

Look what Matt Cutts says about blog and forum comments.

Source: Search Engine Watch

In short, don’t try to play smart-alecky with Google and simply leave notes that add value to the discussion( working your own name satisfy !)

12. Expending The Same Over-Optimized Anchor Text All The Time

You know what’s an secure text, right? The textbook material be utilized in your links.

Newbies love backlinks with accurate pair linchpin textbook( likewise announced over-optimized anchor text)

An accurate competitor or over-optimized secure is made up of accurately the keyword you want to grade for.

It can help you rank for that keyword.

But if most of your links use optimized linchpin text( more than 1-2 %), Google Penguin( an algorithm update that targets over-optimized anchor text ties-in) will get you.

Source: Gotch SEO

For a natural fix verse spread, you can use a mix of the following fix verse natures( Intimate: keep it natural)

Branded Anchor Text( your brand name eg. NicheHacks, Stuart Walker, NicheHacks Insider ).

Naked URL( https :// ).

Generic Anchor Text( eg. Read More, Click Here ).

Brand+ Keyword secure( eg. Niche Marketing Tips by Stuart Walker ).

LSI/ Synonyms( eg. how to learn niche marketing, what is niche selling ).

Partial Match Anchor Text( eg. this niche marketing case study ).

Exact Match Anchor Text( eg. niche commerce gratuities ).

Natural link profiles don’t have 50% is linked to accurate coincide fix text.

In fact, post-Penguin, any area with more than 1-2% precise accord fix text is flirting with danger.

Ideally, your connects should be distributed between branded, naked, part and generic linchpin text( the labelled ties-in, the better)

13. Coming Backlinks From Sites With No Editorial Control

There are sites where it is possible submit an section( with your backlinks) and get wise be issued in minutes.

Is it a good opinion to get connects from them?


Because websites with no editorial restraint are breeding grounds for spam tie-ups, spun content, and connect schemes.

Which generates me to my next point

14. Associating With Poor Locates That Are In Bad Company

Backlinks from websites that likewise link to copied clauses, thin material, spam, adult and gambling sites can only do one thing – destroy your reputation and got to get penalized

After all, a man is known by the company he keeps.

This happens when you obstruct going inexpensive backlinks from locates with no editorial or aspect restrict( my final point)

15. Building Links From Sites With Excessive Outgoing Links

This is also connected with the last two points.

According to Link-Assistant any backlinks from web pages with excess( 1000+) outgoing associations should be avoided.

For two reasons

There’s a good chance many of the linked websites are spam and low quality.

Even if they’re not, so many outgoing relations from a single page increase the strength of the backlink

16. Joining From Website That Have Good-for-nothing To Do With Your Niche

Under regular circumstances, would a blog about “knitting sweaters” link to a CCTV Camera company, a pup menu recipe blog, and a place promoting running shoes?

I can’t think of any reason why it should.

How about coming associations from websites in Chinese, Russian, or Spanish when your target audience speaks English?

Irrelevant backlinks are a HUGE indicator of artificial and paid association building( and you know what Google does with paid tie-up developers)

Any ties pointing to your website should be relevant and make sense in the site’s context.

Source: Moz

For example, in the persona above, a page about cats is joining to a sheet about kittens which stirs total sense.

But does a page about motorcycles linking to a sheet about kittens make sense? Not so much

It doesn’t mean you can’t get associations from websites on a different topic.

As long as a site’s content naturally connects with your topic, the link is fine.

But even then, connects from the same niche are worth significantly more.

17. Participating in Link Exchange Programs

Reciprocal linking( exchanging links with other places) has been a common SEO practice for a long time.

And there are times when it’s totally natural and stimulates sense.

So if you’re doing it sometimes, there’s no problem in it.

But participating in mass join exchange platforms where you’re exchanging is linked to the thousands of websites is a clear red flag and should NEVER be done.

18. Using Risky Link Building Techniques Like Scholarships and PBNs

Link building with Private Blog Networks( PBN) is a red-hot topic among SEOs and affiliate marketers.

A PBN is a network of websites, often with a single owned, put together for the sole purpose of creating backlinks to a particular locate to increase its search rankings.

There’s disagreement whether this is a Black or Gray-Hat SEO technique.

But Matt Cutts( and Google) doesn’t have any doubts.


PBNs can help you rank for your target keyword quite fast.

But there are a couple of difficulties because of which you should stay away from them.

It’s VERY difficult to create a PBN that stays under Google’s radar. Sooner or afterwards it’ll do disclosed.

When a PBN is penalized, all the areas associated with it are too feigned.

The same departs for the crooked grant join building skill which grew quite popular after Brian Dean firstly disclosed it.

10Beasts, the famed affiliate blog that sell off $600+, exerted scholarship attaches overly and smoothed for some of the most competitive keywords in its niche.

But in a matter of months, it got hit by a manual Google disadvantage because of those extremely links.

Moral of the narrative: Stay clean-living and abide safe if you wish to remain in business for a long time.

19. Not Use Alt-Text in Image Links

Alt-Text is the text used to describe an image.

what is alternate text alt-text seo

When you create an portrait tie in a guest berth, never forget to add “Alt-Text” to it because Google uses it as the linchpin text for images.

Using it realizes your epitome joins much more useful.

20. Building Links Exclusively To Your Site’s Homepage

Backlinks to your site’s homepage are good for firebrand awareness.

But too many of them can get you into trouble with Google algorithms.


Because natural backlinks are usually pointed to source sheets, data citations, interviews or any other sheet who really has something helpful and is contextually aligned with the content.

Your site’s homepage rarely has any contextual relevance to other places unless you’re contributing an interview or doing other PR activities.

Just remain a niche concoction of homepage and internal page backlinks to stay safe.

21. Getting Sitewide and Footer Backlinks To Your Site

Footer or site-wide backlinks furnish zero appraise to the users and are primarily used as a rapid and cheap highway to boost investigation standings( which rarely happens)

It’s another obsolete attach house skill that, for some ground, many marketers still use( and abide eventually)

22. Building Backlinks from Article/ Web Directories and Bookmarking Sites

Remember Ezine Articles? The website where hundreds of thousands of articles( primarily thin, spun and simulated) on almost all topic could be published to get cheap backlinks

They were one of the worst-hit sites by Google Panda update( inspect how their positions came after the update)

Source: CognitiveSEO

As surprising as it is, parties still build tie-ups from Ezine and other such essay submission sites.

Needless to say that they’re a total waste of time because the sole purpose of the contents on such websites is link improving , not the users.

The same applies to low-quality web directories where anyone can refer their locates and get instantly accepted.

If this is necessary web directory links, stick to the popular locate like Dmoz, Alltop etc. that have suitable admiration processes and caliber control.

23. Not Guarding Your Site Against Spam and Low-Quality Links

Always keep your eyes open for any bad joins pointing to your site.

If you investigate them, use Google’s Disavow Tool to get rid of them as soon as is practicable( read this detailed leader) to protect your site’s stature and rankings.

Change Your Mindset To Bypass ALL Link Building Mistakes

It’s not about the number of backlinks your area has.

If they’re inhuman, low quality, and insignificant, even thousands of backlinks to a area won’t help its ranks( they’ll get onto penalise though)

Change your mindset.

Think about your target audience, develop link-worthy content that is useful to your readers, and the promote it to people who might be interested in joining to it.

Stay natural, stay safe.

The post 23 Foolish Link Building Mistakes You Must Escape At All Costs (# 19 is Plain Stupid ) appeared first on NicheHacks.